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Visual marketing and fundamentalism

90dayjane is a blog purportedly of a woman who claims that at the end of 90 days (she’s currently on her 7th day), she’s going to kill herself – for no other reason than she’s an atheist with no real reason to live:

“This blog is not a cry for help or even to get attention. It’s simply a public record of my last 90 days in existence. I’m not depressed and nothing extremely horrible has lead me to this decision. But, does it really have to? I mean, as an atheist I feel life has no greater purpose. My generation has had no great depression, no great war and our biggest obstacle is beating Halo 3. So, if I feel like saying “game over”, why can’t I?”

The first phrase that springs to mind is “attention whore”, but I suspect there’s perhaps more to this than meets the eye. If you watch her video that’s supposedly of her going shopping for a dress for Day Zero, there’s something very “staged” about the whole thing. She is very aware of the camera and plays to it; always keeps her face in shadow, poses in a way that is obvious acting. The editig is suspiciously professional and the whole thing comes off as rehearsed. Most telling part though? The camera has supposedly been put down on a bench in the changing room whilst she tries stuff on… but it moves, indicating an unseen cameraman.

If you Google for “90 day jane”, she’s being talked about widely on a lot of fora. It’s been claimed (here, amongst other places – scroll down to post #114) that this is her MySpace profile (though “Jane” does have a MySpace as well).

So, attention whore… or something more? A number of people are theorising that this could be some sort of viral marketing; question then would be, for what? There have been suggestions that it’s religious propaganda; one comment I have seen suggested “Being an atheist and with nothing to live for, I think it’ll explode into how she found God and how our Lord and Savior, Jesus Christ, will save her on Day 1. Day 1 will be 11-May so she won’t be pulling any April Fool’s Joke on us. It is a Sunday, so maybe it’ll put the fun in fundamentalism.”

It reminds me a bit of the hype build-up on the internet before the release of The Blair Witch Project. I’m inclined to agree somewhat with the religious propaganda theory; I personally think this is viral marketing building up to a film – maybe a sort of Blair Witch Project meets Stigmata perhaps?

Interestingly, a WHOIS on 90dayjane.com throws up the following information:

Domains by Proxy, Inc.

15111 N. Hayden Rd., Ste 160, PMB 353
Scottsdale, Arizona 85260
United States

Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Name: 90DAYJANE.COM
Created on: 07-Feb-08
Expires on: 07-Feb-09
Last Updated on: 07-Feb-08

Make of that what you will. It’s interesting that there was enough forethought  behind this to register the domain name through a proxy company.

I really do hope this is viral marketing for a film and not some religious propaganda against atheists; there is enough bad blood between Christians and atheists already without publicity stunts like this, which are hardly likely to encourage open dialogue and discussion between the two sides.

It doesn’t help that “Jane” seems unable to tell the difference between “atheism” and “nihilism”, of course….


About arkadyrose

Genderqueer artist, singer, musician, writer, tailor, mead-mazer and doll crafter living in Walthamstow, NE London.


2 thoughts on “Visual marketing and fundamentalism

  1. There’s nothing really to make of the whois, that is a placeholder put up when someone hides their contact info. Many folks use it when they purchase domains.

    Blogspot has taken her site down, so far she hasn’t redirected her domain.

    Posted by dissfunktional | Wednesday, February 13, 2008, 1:28 pm
  2. Very good and helpful post.
    Thx, your blog in my RSS reader now 😉

    Posted by Sexy Shoes | Friday, March 7, 2008, 3:36 am

Arkady Rose

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